Brand & Communications Strategy

Brand Positioning

We’ll help you find innovative and engaging ways to define what’s most unique and relevant about your brand, tailoring our approach to what will work best - from the classic key benefit model to techniques such as brand purpose, stories, archetypes and brand worlds.  

Consumer Journey Mapping

In a world of fragmented media, diverse influences on consumer decisions and multiple potential brand touchpoints, we help you to map the consumer’s decision process, and optimise what your brand can do along this journey to influence their choices.

Brand Architecture

As brands diversify their offering to meet a wider set of needs, our approach to brand architecture helps ensure your brand stays focussed and coherent, your communication stays efficient, and your consumers can easily navigate their way through the choices being offered.

Communications Strategy

We help you turn great brand propositions into an effective communication platform, working with your creative agencies so that their inspiring creative work fits with brand strategy and is underpinned by a robust communication strategy for long term success

Related work

Here are some examples of projects we have carried out for our clients.

Teeling Whiskey
Teeling Whiskey

Brand Positioning

Guinness
Guinness

Brand Positioning

ActionAid
ActionAid

Brand Positioning

EBS
EBS

Consumer Journey

O2
O2

Consumer Journey

Fáilte Ireland
Fáilte Ireland

Brand Architecture

BBC
BBC

Brand Architecture

Aviva
Aviva

Communications Strategy

Peroni
Peroni

Communications Strategy

EUFIC
EUFIC

Communications Strategy