What we do
Strategic marketing consultancy for local and international consumer brands
“We help unlock the growth potential of brands by giving you a dedicated resource focussed on solving your big strategic marketing issues. It’s our combination of deep strategic expertise and pragmatic client-side experience that makes a real difference to our clients’ business.”
Donogh Lane, Managing Director
Since 2007, we have been making an impact for our clients’ brands on a diverse range of strategic issues:
Brand and Communications Strategy
As jaded consumers disengage from conventional brand marketing, we help you find the most compelling and authentic story to share about your brand.
Managing Global Brands
Across diverse and complex international markets, we help you unlock the code for growth that gives focus to your plans and leads to consistent success.
Working with you to develop a tailored approach to managing innovation and launching in-market, resulting in winning ideas and sustainable long-term success.
Strategic Project Leadership
Giving your projects the focussed resource needed to drive them forward, while leveraging your people’s engagement in a time-efficient way.
See some examples of projects we have recently completed for our clients below.
Through a combination of ex-client-side senior marketeers with broad sectoral and geographic experience, along with specialist partners in innovation, consumer insight, digital/social media, copywriting and design, we create the most effective project team to deliver on your needs.
“Their strategic thinking was top class, and their ability to smoothly manage a complex process with lots of internal stakeholders and external agencies was particularly impressive. We always felt that Donogh and Karen were genuinely part of the Birra Peroni family when they worked with us, helping us to get the best out of the marketing department”
“As a result of this work in partnership with Brand Led Growth, we have a much more structured approach to assessing new ideas, bringing validated visitor insights into the process at a much earlier stage and helping us support the tourism industry in developing really powerful and exciting new tourism experiences.”
“It was great working with Brand Led Growth, where they were able to bring a level of expertise associated with the big multinationals within the drinks industry, but still creating a branding and communication solution that could be used by a niche brand on a modest budget.”